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How to motivate people to do good for others – Erez Yoeli



Friday 7 December 2018, by mitsloanexperts

From TedxCambridge How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations — or our collective desire to be seen as generous and kind instead of selfish — to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results. Watch the full talk at TedTalk. Erez Yoeli is a research scientist at MIT Sloan’s School of Management, where he directs the Applied Cooperation Team.

The post How to motivate people to do good for others – Erez Yoeli appeared first on MIT Sloan Experts.


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